Management and Journalism
Diane Scherzler is project manager in the radio department of Suedwestrundfunk
(SWR), a major German Public Broadcasting Company.
Before that she worked for ten years as editor and author of journalistic
contributions. The trained archaeologist regularly wrote about scientific
topics as well as about cultural events. Occasionally she also worked
for the radio programme SWR2. Diane gained experience with television
when working for the digital channel EinsPlus (ARD). Furthermore,
since 2008 she regularly teaches Suedwestrundfunk's trainees during
courses that are lasting several weeks.
As project manager - e. g. for the department of strategic corporate
development - she planned and realized, amongst others, web reports.
She develops websites and governs complex processes and projects
as, e. g., a more efficient application of databases and the development
of crossmedia working structures.
She initiated "Forschung
zu Gast im SWR" ("Research Visiting SWR"), a project that connects
scientists and journalists. The first event took place in Tübingen
in May 2012: Medical practicioners of the University Hospital &
the Faculty of Medicine and journalists of SWR - one of Germany's
major public broadcasters - were discussiong about quality in science
coverage and the needs of journalism.
Diane Scherzler has several years of experience with public
relations work. For the several orchestras of SWR she developed
marketing concepts and established co-operations with local institutions
in the years 1997 to 2000. She editorially guided a magazine and
several other major print products.
Cultural Heritage Preservation
As honorary post Diane serves as chairperson of Deutsche Gesellschaft
für Ur- und Frühgeschichte (German Society for Pre- and Protohistory),
DGUF, since June 2011. DGUF is Germany's largest association active
in the field of prehistory and the early historical period. In spring
2012 she managed the comprehensive relaunch of DGUF.de. Diane Scherzler
edits DGUF's monthly newsletter, an archaeology-related publication
of very wide-range in the German speaking countries. From 2011 until
2014 Diane served as vice chairperson of DGUF.
From 1985 till 1996 Diane participated each summer for several
months in archaeological excavations in Southern Germany and Eastern
Westphalia. She was employed at the State Office for the Preservation
of Ancient Monuments as draftsman and as collegiate director of
In her master's thesis Diane covered the medical care of women
in the Pre-Roman Iron Age. From 1994 till 1997 she researched a
Late Michelsberg complex in eastern Westphalia dating from 3700
till 3400 BC. Probably this unique site attests the before unknown
transition to the Wartberg culture in northern Hesse and eastern
For almost 20 years Diane has been concerned with the subject area
"science, the media, and the public" (science in the sense of: science
and humanities). The editor works as lecturer at Tuebingen University
and at Freiburg University, where she teaches science communication
and writing skills. She is founder and head of the Euroscience workgroup
"Science Communication" that has the purpose to share
experiences and best practices in communicating topics from the
“hard” sciences and humanities with non-experts and a broader audience.
Diane regularly provides media training courses for academics who
want to improve their media strategy and their interaction with
journalists. She advises scientific organizations on their media
relations. Her publications appear in learned journals and books.
In 1995 Diane founded the non-profit organization Courage Culture
Care e. V., that is concerned with the ways how today's societies
are dealing with the past. Till 1997 she worked as Courage's director,
before she started working for SWR.
University of Tuebingen, prize
for collegiate papers in the Studium Professionale (lecturer
of the class) in the years 2010 and 2014.
Online Award TV for the website www.schaetze-der-welt.de. 2003
From 1990 till 1996 she studied prehistory, geology, and paleoanthropology
in Tuebingen and did there her master's thesis. During her education
at SWR, at the French-German Public Broadcaster ARTE and at the
Swiss Public Broadcaster DRS Diane learned in 2001/2001, how broadcasting
German, English, French, Spanish. Qualifications in Latin and Classical
Basic skills in Polish and Italian.
Gesellschaft für Projektmanagement, Fachgruppe Medien
für Ur- und Frühgeschichte
Workgroup "Science Communication"
Society for American